Has TK-Hockey raised the level of Marketing?
TK Hockey has done something amazing: they have taken hockey out of the comfort zone with this promotional campaign showcasing its namesake mascot, the majestic African Elephant. During the summer of 2012, TK travelled deep into the wilderness of Kenya and India in search of inspiration in this unique environment.
TK Hockey in Kenya
TK first arrived at the Elephant Bedroom Camp at the Samburu resort in Kenya, where not only met the elephants but they also did battle with local warriors, in a Hockey duel with a tribe dressed in their traditional outfits.
TK Hockey in India
Following the adventures in Africa, TK travelled on to India in search of their Indian mascot, the distinguished Indian Elephant. They arrived at the resort of Sur La Mer and quickly infected the locals with TK fever! They were taken to the Elephant Farm and had their first encounter with the Indian Elephants.
Visit TK Hockey for more information: http://www.tk-hockey.com/
